To Coin a Phrase: Three Little Words You Long to Hear

Case: D2001-0180

Domain(s): freeserveshopping.com

Complainant: Freeserve.com plc.

Respondent: JKC Information Technology Limited

The Defense:

- The site is FREE to consumers and retailers. Consumers are not required to pay any subscription to use and search the site and retailers' details are carried free of charge.

- The site is there to SERVE local consumers and retailers. It shows a local map, there is a graphical tour of the town, jobs in local shops are displayed – all on a local basis. It is designed to serve the local community rather than be an abstract, national site.

- The site concentrates only on SHOPPING. There is no information on local government, cinema programmes, local news or other subjects.