New Bergerber Man

Can’t Wait for the IPO: I Buy My Wine From Booz

Case: D2001-0243

Domain(s): booz.com

Complainant: Booz-Allen & Hamilton Inc.

Respondent: Servability Ltd

The Defense:

The letters "Booz", when pronounced, sound the same as a word term generally associated with alcoholic beverages: i.e. "booze".

...A small part of Respondent’s business is to speculate in generic domain names: "booz" was chosen as a name for a potential internet wine merchant – a concept which Respondent plans to explore after finding suppliers and partners.


The End As I Know It: A Novel of Millennial Anxiety, by staggernation.com proprietor Kevin Shay, is now available in paperback.

Please visit kshay.com for more information.